Lieferando alternative: what your own ordering system can do and what it cannot
First things first: ShopBite does not replace Lieferando
Lieferando, Wolt and Uber Eats are marketplaces. They bring reach, new customers and in part their own drivers, and they take a share of every order for it. ShopBite is an ordering system for your own website. It brings no reach, but it costs nothing per order. One does not replace the other. The question is what share of your orders comes from regulars who know you anyway. For that share you pay commission on the platform that you would not have to pay.
The comparison
| Lieferando | Wolt | Uber Eats | Own shop with ShopBite | |
|---|---|---|---|---|
| Commission per order | around 13% with own delivery, around 30% with Lieferando drivers | around 30% with Wolt drivers | up to around 30% | none |
| Reach and new customers | high, largest platform in Germany | medium, large cities | medium, large cities | none, you bring the customers |
| Drivers | optional | yes | yes | no, own delivery or pickup |
| Own domain and branding | no, subpage on the platform | no | no | yes |
| Customer data | stays with the platform | stays with the platform | stays with the platform | stays with you |
| Running costs | commission, fees depending on contract | commission | commission | server around €20 a month, payment fees only for online payment |
| One-time costs | none | none | none | €0 self-hosted, from €4,999 plus VAT with setup by us |
| Contract lock-in | per contract | per contract | per contract | none, open source under MIT license |
Platform commission rates come from their public information as of September 2026 and differ by contract and city. The rate in your contract is what counts.
Who benefits from an own shop
- Restaurants with regulars. If a large share of your orders comes from people who know you, you pay commission on those orders for nothing. At our first customer, 71 percent of all online orders are repeat orders.
- Restaurants with own delivery or pickup. If you drive yourself anyway, all you need from the platform is visibility.
- Restaurants whose phone is busy at peak times. An own shop takes orders while the phone rings. Two thirds of online orders at La Fattoria arrive between 5 and 8 pm.
Who does not
- Newly opened restaurants without regulars. They need reach first, and reach is on the platform.
- Restaurants without own drivers that do not want to rely on pickup. Without delivery logistics an ordering system does not help.
- Restaurants with nobody to maintain the menu. An own shop needs someone who keeps prices and opening hours current. It takes minutes, but someone has to do it.
How both work together
Most restaurants we know run two channels: the platform for new customers and visibility, their own shop for everyone who has ordered before. The switch happens through small things. A sticker on the box with the shop address. A flyer in the bag with a discount code that only works in the own shop. The link in the Google listing pointing to the own shop instead of the platform. Whoever has ordered directly twice usually keeps ordering directly.
What this looks like at a real restaurant is in the case study on Pizzeria La Fattoria. What the commission costs in your case is shown by the commission calculator.